Link Love

I work in search engine optimization which means I know a few things about how to get web sites ranked well with search engines like Google.

One of the ways to rank well is to have lots of links to your site.

You can help charity sites out by giving them a link on your blog, MySpace page or other web site. But there's a trick - don't just put the name of the organization as the text that gets highlighted (something my industry calls "anchor text"). Use words that describe that organization.

If it's an educational organization - use the word education. If it's an animal shelter, well, you get the idea.